Pragmatic B2B growth for SMB teams that can’t afford chaos

Build pipeline you can explain. Brand, video, and automation—tied to ROI.

Eric Ogi Digital helps small and mid-sized B2B teams generate qualified leads, simplify their tech stack, adopt AI responsibly, and reduce risk—without losing the human touch.

B2B Branding Video Marketing B2B SaaS & Automation
4–8 wks
typical sprint
Lean
team-ready delivery
ROI
channel clarity
Pipeline Dashboard
Attribution, velocity, and campaign ROI
Product-like dashboard mockup showing campaign tiles, KPIs, and pipeline attribution
Qualified leads
+32%
MoM from video + landing
CPL
-18%
channel pruning
Sales cycle
-12 days
better fit + proof
Measured. Documented. Repeatable. See proof

The questions SMB buyers keep asking—answered.

Small and mid-sized B2B teams tend to circle around the same problems: consistent lead flow, operating lean, adopting AI without chaos, and reducing risk. These offers are designed as direct responses.

Grow leads with a limited budget

  • Clear ICP + messaging that converts faster
  • Video assets mapped to funnel stages
  • Attribution basics so ROI isn’t “vibes”
See how

Operate lean—without dropping quality

  • Reusable templates + SOPs for speed
  • Stack cleanup to reduce overlap and spend
  • Automation that supports people, not replaces them
See how

Adopt AI & tools without chaos

  • Practical AI rollout plan + guardrails
  • Integrations into CRM, marketing, support
  • Training that sticks for non-technical teams
See how

Reduce risk and stay compliant

  • Access control & vendor vetting basics
  • Data handling practices for marketing + AI
  • Documentation you can share with stakeholders
See how

Three offers. One goal: predictable, explainable growth.

Choose the service that matches your highest-leverage bottleneck. Each engagement is built to ship outcomes in weeks—not quarters.

B2B Branding

Positioning & messaging that sells clarity

Who it’s for
B2B SMBs with a solid offering but unclear differentiation, weak conversion, or inconsistent identity.
Deliverables
ICP + positioning Messaging map Visual system Landing structure
Timeline
4–6 weeks
Proof metric
+15–30% CVR
B2B Digital Video Marketing

Video that earns attention—and moves deals

Who it’s for
Teams that need consistent qualified leads, better sales enablement, and proof-driven creative.
Deliverables
Funnel map Scripts + storyboards Batch production Distribution plan
Timeline
3–6 weeks
Proof metric
↑ CTR / ↓ CPL
B2B SaaS & Automation

Simplify your stack, automate responsibly

Who it’s for
Companies with tool sprawl, messy reporting, manual handoffs, or a stalled AI rollout.
Deliverables
Stack audit Integration map Workflow automations AI playbook
Timeline
4–8 weeks
Proof metric
10–25 hrs saved
B2B Branding Offer

Positioning, messaging, and a visual system your market trusts.

Buyers don’t need louder. They need clearer. We shape a brand that reduces sales friction: sharper ICP, proof-first messaging, and a clean system your team can deploy across web, decks, and campaigns.

Positioning that survives scrutiny

Clear category, clear differentiation, and messaging that maps to buyer objections—so sales stops “winging it.”

Messaging that improves conversion

Value props, proof points, and a page-by-page narrative flow built for speed-scanning decision-makers.

A system your team can actually use

Typography, color, components, and templates that keep output consistent—without a full-time designer.

Deliverables checklist

Typical sprint: 4–6 weeks
Strategy
  • ICP, segments, buying triggers
  • Competitive narrative + positioning
  • Proof inventory + claims guardrails
Messaging
  • Value prop stack (primary + support)
  • Objection handling and talk tracks
  • Landing page narrative outline
Visual system
  • Type scale + spacing rhythm
  • Color palette + accessibility checks
  • UI components and usage rules
Rollout assets
  • Homepage/landing hero variants
  • Sales deck structure + slides
  • Content pillars + examples
Brand snapshot: logo lockups and brand marks layout on off-white paper Brand snapshot: typography scale and UI components in a modern brand system Brand snapshot: landing page hero with messaging and call-to-action structure
Outcome focus

Branding is treated as a conversion asset: the work ties directly to qualified leads, sales clarity, and onboarding consistency.

B2B Digital Video Marketing Offer

Video that turns attention into qualified conversations.

Not “viral.” Not vague. We build a video funnel with clear purpose per asset: awareness, consideration, conversion, and sales enablement—measured against CTR, CPL, and pipeline.

Video funnel map

Designed for SMB constraints

A simple system: fewer assets, higher intent, clearer handoffs to sales. Every video has a job.

Diagram showing a B2B video funnel from awareness to pipeline with stages and KPIs
Top of funnel
Proof-led hooks
Metric: View rate, CTR
Mid-funnel
Objection handling
Metric: CPL, MQL rate
Bottom funnel
Sales enablement
Metric: Pipeline, win rate

Storyboard frames

Script → edit → deploy
Storyboard frame with B2B product scene and on-screen captions Storyboard frame showing customer pain point and solution visual Storyboard frame showing proof metric and call-to-action layout

Thumbnail library (scroll)

With KPI captions
Video thumbnail for a B2B explainer with clean typography overlays
Explainer
CTR 1.8%
Hook → proof → CTA
Video thumbnail for a case snapshot with metric callouts
Case snap
CPL -16%
Before/after narrative
Video thumbnail for a founder POV clip with subtitles and brand treatment
Founder POV
MQL +22%
Trust + specificity
Video thumbnail for a product walkthrough with UI highlights
Walkthrough
Pipe ↑
Reduce sales cycle
Distribution is part of the product

We pair production with targeting, landing alignment, and measurement so sales can trust the leads.

B2B SaaS & Automation Offer

Clean up tool sprawl. Automate handoffs. Get reporting you trust.

Most SMBs don’t need “more tools.” They need fewer, better-connected tools with clear ownership. We simplify your stack, design workflows, and deploy practical AI use-cases with guardrails.

Stack simplification

Audit → map → consolidate

Identify overlaps, cut unused spend, and fix the “data is everywhere” problem so teams stop arguing about numbers.

Integration map showing CRM, marketing, support, billing, and analytics connected cleanly
Outcome
Fewer tools
Less overlap, less spend
Outcome
Cleaner data
Better reporting + targeting
Outcome
Clear owners
Fewer broken handoffs

Automation workflows

Human-first, documented
CRM hygiene + routing
Lead scoring, assignment rules, lifecycle stages, and SLA reminders.
Email + nurture sequences
Personalization at scale without spamming. Guardrails for deliverability.
Support + success workflows
Ticket triage, knowledge loops, and proactive churn signals.
Reporting you can defend
Source of truth, definitions, and dashboards that match revenue reality.
Practical AI adoption plan
  1. Pick 1–2 high-leverage use cases (sales, support, marketing ops).
  2. Define guardrails: data boundaries, approval steps, tone and compliance.
  3. Ship a minimum workflow, train the team, measure outcomes, iterate.

A calm, documented process—built for busy teams.

Clear milestones, clear artifacts, and minimal meetings. You’ll always know what’s shipping next and why.

1

Discover

Artifacts: intake, goals, constraints

We align on the business question: leads, efficiency, AI adoption, or risk reduction. Then we gather reality: stack, funnel, resources, and timeline.

2

Strategy

Artifacts: roadmap, KPIs, messaging/funnel map

Define the shortest path to measurable outcomes and what we will stop doing to protect focus.

3

Build

Artifacts: assets, workflows, templates

Production with checkpoints: brand system, video batch, automations—built to be maintained by your team.

4

Launch

Artifacts: tracking, QA, handoff docs

Deploy with measurement: tracking hygiene, dashboards, and a “what good looks like” baseline.

5

Optimize

Artifacts: insights, iteration plan, next sprint

Review what moved the needle, prune what didn’t, and compound wins with small, continuous improvements.

Proof, without the fluff.

Case snapshots show the pattern: clarify positioning, deploy proof-led creative, simplify the stack, and measure outcomes. Request the full PDF if you need details for stakeholders.

Request case study PDFs
Case thumbnail showing B2B dashboard and clean brand elements
Client type
B2B SaaS

Repositioning + landing rebuild

Clarified ICP and message hierarchy. Built a proof-forward homepage structure and tightened conversion paths.

Result
+24% demo CVR
within 6 weeks of launch
Request full PDF
Case thumbnail showing video storyboard and KPI callouts on dark background
Client type
IT Services

Video funnel + distribution

Built a 6-asset video batch tied to funnel stages and aligned landing pages and tracking.

Result
-19% CPL
with higher MQL quality
Request full PDF
Case thumbnail showing integration map and automation workflow cards
Client type
Manufacturing

Stack cleanup + automation

Consolidated tools, defined source-of-truth fields, and automated routing + reporting for sales and ops.

Result
12 hrs/week saved
plus cleaner attribution
Request full PDF
Case thumbnail showing B2B brand system and sales deck visuals
Client type
Professional Services

Brand system + sales enablement

Built messaging pillars, proof points, and a deck structure designed for procurement-friendly conversations.

Result
Sales cycle -9 days
from clearer objection handling
Request full PDF
Pattern summary

What changes outcomes fastest

Most SMB teams already have enough activity. The leverage comes from clarity, proof, and fewer broken handoffs.

  • Define 1–2 buyer segments with clear triggers
  • Build proof assets that match objections
  • Fix attribution and lifecycle definitions
  • Automate routing and reporting to protect focus

Security & compliance assurance (calm, practical).

Even smaller teams face bigger expectations around data handling, privacy, and vendor risk. We design workflows and marketing systems with sensible guardrails and documentation.

Data handling

  • Define what data is collected, where it lives, and who can access it
  • Minimize sensitive data in marketing systems by default
  • Document retention and deletion practices

Access controls

  • Role-based access, least privilege, and offboarding checklists
  • Admin accounts limited and audited
  • Shared accounts avoided; handoffs documented

Vendor vetting & privacy

  • Basic vendor review: data policies, sub-processors, and security posture
  • Tracking and personalization designed to protect trust
  • AI usage boundaries: what is allowed, what is not, and approvals

Disclaimer for regulated industries

This section is general guidance, not legal advice. If you operate in regulated environments (e.g., healthcare, finance), we’ll coordinate with your compliance and legal stakeholders for required controls and documentation.

Packages built for SMB constraints.

Choose a tier that matches urgency and internal capacity. Add-ons let you expand without bloating scope.

Get a scoped quote
Starter

Foundation Sprint

For teams that need clarity and a clean first deployment.

  • ICP + messaging map
  • 1 landing page structure + copy outline
  • Measurement basics (events + dashboard)
  • Quick wins list (stop/start/continue)
Best for
1 key funnel fix
Start Starter
Most chosen

Growth System

For consistent lead flow + cleaner handoffs between marketing and sales.

  • Brand + messaging + offer structure
  • Video funnel plan + 4–6 asset batch
  • Landing alignment + tracking + reporting
  • Sales enablement: talk tracks + proof library
Best for
Teams that need predictable MQLs
Get Growth scoped
Scale

Ops + Automation Build

For teams ready to simplify stack, adopt AI, and protect data handling.

  • Stack audit + consolidation plan
  • Workflow automations across teams
  • AI rollout: use cases + guardrails + training
  • Security-minded documentation and access practices
Best for
Lean teams under pressure
Talk Scale

Add-ons (plug-in upgrades)

Expand only when there’s proven demand or operational need.

AI enablement Analytics + attribution Video batch production Sales deck + enablement Lifecycle email programs
Contact

Get a scoped plan for your biggest bottleneck.

Fill out the short form—then choose a time. If email is easier, reach out directly at eric@support.ericogidigital.com.

Email instead Your info stays confidential.

Calendar


Headshot of Eric Ogi in a calm professional studio portrait style
Eric Ogi
Digital Strategy • Branding • Video • Automation

You’ll get direct, pragmatic guidance—built for lean teams, measurable outcomes, and stakeholder-friendly documentation.

Typical response
24–48 hours
Engagement start
1–3 weeks
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